I am Henri Weijo, assistant professor in marketing at Aalto University School of Business. I received my PhD at Aalto University in 2014 under the guidance of John W. Schouten. Though my research interests are diverse, they ultimately fall under the umbrella of studying collective consumer creativity and how it shapes marketplace cultures. This page outlines some of my ongoing and already published research.  I am also currently teaching creativity in marketing and fashion management at Aalto University.