CV

 Henri A. Weijo

s200_henri.weijo

Education

PhD    Marketing, Aalto University, 2009 – 2014.

Visiting PhD student at York University, Toronto, Canada, fall 2010

MS      Marketing, Helsinki School of Economics, 2007 – 2008

BS        Marketing, Helsinki School of Economics, 2002 – 2007

 

Academic Positions

7/2014 – current

Assistant Professor, Bentley University, Department of Marketing.

1/2014 – 6/2014

Post Doctoral Researcher, Aalto University School of Business, Department of Marketing

3/2009 – 12/2013

Lecturer and PhD Candidate, Aalto University School of Business, Department of Marketing

 

Refereed Journal Articles and Proceedings

Weijo, H. & J. Rintamäki (forthcoming), “Hold the Line! Exploring the Brand Community Coping Process”, In Russell Belk, John Schouten and Diane Martin, ed., Research in Consumer Behavior: Consumer Culture Theory 2014, Bingly, UK: Emerald.

Weijo, H., J. Hietanen & P. Mattila (2014) “New Insights into Online Consumption Communities and Netnography” Journal of Business Research.

Pöntiskoski, E. & Weijo, H. (2010) ”Transmedia Storytelling: Commercializing Media Content as Services” Journal of Digital Marketing, Vol. 1, No. 2, July-December, pp. 83-88.

Pöntiskoski, E.; Weijo, H. & Salo, J. (2010) ”Transmedia Storytelling: Commercializing Media Content as Services”, Global Marketing Conference, 2010. Tokyo, Japan.

 

Book Chapters

Weijo, H., D.M. Martin & J.W. Schouten (2014) “Against Ethics and CSR: A Call for a Science-Based Market-Holistic Approach to Sustainability in Business” in Ronald Paul Hill (Ed.) Research Handbook on Marketing and Corporate Social Responsibility, Edward Elgar Publishing.

Weijo, H. (2013) “Self-Disclosure” in Russell W. Belk and Rosa Llamas (Eds.), The Routledge Companion to Digital Consumption, London: Routledge (pp. 346-347)

 

Competitive Conference Papers and Presentations

Weijo, H. & J. Rintamäki (2014) “Hold the Line! Exploring the Brand Community Coping Process”, Competitive Paper at the Consumer Culture Theory Conference 2014, Helsinki, Finland

Mäenpää E.; H. Weijo & D.M. Martin (2014) “Experiencing Nature via Consumption: Studying Sailors’ Experiences”, Poster Session at the Consumer Culture Theory Conference 2014, Helsinki, Finland

Weijo, H.; D.M. Martin & J.W. Schouten (2014) “Nordic Cool: Market Emergence and the Welfare State”, Special Session Presentation at the Consumer Culture Theory Conference 2014, Helsinki, Finland

Weijo, H., D. Scarraboto & S. Könkkölä (2012) “Opening the Black Box: An Exploration of Consumer Production Influence on Marketplace Dynamics”, Poster Session at the Association for Consumer Research, Vancouver, BC.

Botez, A., J. Hietanen & H. Weijo (2012) “Chasing Enchantment: Exploring the History of the Transhumanist Consumer”, Consumer Culture Theory Conference 2012, Oxford, UK.

Weijo, H. & J. Hietanen (2011) “’Who Are You and Stop Polluting My Community’: New Insights into the Study of Online Communities of Consumption”, Competitive Paper and Presentation at Australian and New Zealand Marketing Academy Conference 2011, Perth, Australia.

Weijo, H. & J. Hietanen (2010) ”Online Brand Community as a Social Apparatus”, Australian and New Zealand Marketing Academy Conference, 2010. Christchurch, New Zealand.

Belk, R.W., R.V. Kozinets & H. Weijo (2011) “The Digital Consumer”, Competitive Paper and Presentation at Consumer Culture Theory Conference, Evanston, IL.

 

Consulting, Presentations, Media Appearances and Executive Education

05/2014 – “Bringing Consumer Culture into Core Value Propositions” consulting presentation for Nokia/Microsoft

04/2014 – “What is Digital Consumption?” invited presentation at DiVia Forum

07/2013 – “Consumer Creativity and Archetypes” invited presentation at University of San Diego

02/2013 – “How are marketers influencing us?” Keynote at Finnish Medical Doctors’ Society

02/-05/2012 Academic tutor, CEMS business project, Aalto University

17/04/2012 “What Kind of Content Fosters Content-Creating Communities?” Finnish Advertisers’ Society event, Helsinki, Finland

08/02/2012 “Teaching Old Brands New Tricks with Transmedia Storytelling”, Luxus Digital Week, Helsinki, Finland

23/09/2009 Guest on national radio show (Ylen aikainen, Yleisradio Finland) discussing the role of social media.

9/10/2009 “Why studying media literacy is more important than ever.” Finnish Municipality Days, Helsinki, Finland.

12/03/2009 “What is social media?” Finnish Energy Association, Helsinki, Finland.

2010-2012 – Bi-weekly paid guest blogger for Vapa Media, a Finnish content strategy agency.

 

Awarded Grants and External Funding

2013 – Foundation for Economic Education (Finland), 12 000€, ‘Towards Sustainable Business Through Holistic Market Change’ project with professors John W. Schouten and Diane M. Martin

2011 – The HSE Foundation, travel grant, 2000€

2009 – Foundation for Economic Education (Finland), 15 000€, ‘Doing Crossmedia’ project as part of professor Johanna Moisander’s research team

 

Service to the Field

2014-5 – Consumer Culture Theory Conference (Fayetteville, Arkansas) program committee

2013-4 – Consumer Culture Theory Conference (Helsinki, Finland) organizing committee

2014 – Ad Hoc reviewer, European Journal of Marketing

2014 – Ad Hoc reviewer, 2014 Journal of Marketing Management, Special issue on sustainable consumption

2013 – Ad Hoc reviewer, 2014 Academy of Marketing Science World Congress

2013 – Ad Hoc reviewer, Psychology and Marketing, Special issue on online consumption communities

2013 – Trainee reviewer, Journal of Consumer Research.

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