Henri A. Weijo
PhD Marketing, Aalto University, 2009 – 2014.
Visiting PhD student at York University, Toronto, Canada, fall 2010
MS Marketing, Helsinki School of Economics, 2007 – 2008
BS Marketing, Helsinki School of Economics, 2002 – 2007
7/2014 – current
Assistant Professor, Bentley University, Department of Marketing.
1/2014 – 6/2014
Post Doctoral Researcher, Aalto University School of Business, Department of Marketing
3/2009 – 12/2013
Lecturer and PhD Candidate, Aalto University School of Business, Department of Marketing
Refereed Journal Articles and Proceedings
Weijo, H. & J. Rintamäki (forthcoming), “Hold the Line! Exploring the Brand Community Coping Process”, In Russell Belk, John Schouten and Diane Martin, ed., Research in Consumer Behavior: Consumer Culture Theory 2014, Bingly, UK: Emerald.
Weijo, H., J. Hietanen & P. Mattila (2014) “New Insights into Online Consumption Communities and Netnography” Journal of Business Research.
Pöntiskoski, E. & Weijo, H. (2010) ”Transmedia Storytelling: Commercializing Media Content as Services” Journal of Digital Marketing, Vol. 1, No. 2, July-December, pp. 83-88.
Pöntiskoski, E.; Weijo, H. & Salo, J. (2010) ”Transmedia Storytelling: Commercializing Media Content as Services”, Global Marketing Conference, 2010. Tokyo, Japan.
Weijo, H., D.M. Martin & J.W. Schouten (2014) “Against Ethics and CSR: A Call for a Science-Based Market-Holistic Approach to Sustainability in Business” in Ronald Paul Hill (Ed.) Research Handbook on Marketing and Corporate Social Responsibility, Edward Elgar Publishing.
Weijo, H. (2013) “Self-Disclosure” in Russell W. Belk and Rosa Llamas (Eds.), The Routledge Companion to Digital Consumption, London: Routledge (pp. 346-347)
Competitive Conference Papers and Presentations
Weijo, H. & J. Rintamäki (2014) “Hold the Line! Exploring the Brand Community Coping Process”, Competitive Paper at the Consumer Culture Theory Conference 2014, Helsinki, Finland
Mäenpää E.; H. Weijo & D.M. Martin (2014) “Experiencing Nature via Consumption: Studying Sailors’ Experiences”, Poster Session at the Consumer Culture Theory Conference 2014, Helsinki, Finland
Weijo, H.; D.M. Martin & J.W. Schouten (2014) “Nordic Cool: Market Emergence and the Welfare State”, Special Session Presentation at the Consumer Culture Theory Conference 2014, Helsinki, Finland
Weijo, H., D. Scarraboto & S. Könkkölä (2012) “Opening the Black Box: An Exploration of Consumer Production Influence on Marketplace Dynamics”, Poster Session at the Association for Consumer Research, Vancouver, BC.
Botez, A., J. Hietanen & H. Weijo (2012) “Chasing Enchantment: Exploring the History of the Transhumanist Consumer”, Consumer Culture Theory Conference 2012, Oxford, UK.
Weijo, H. & J. Hietanen (2011) “’Who Are You and Stop Polluting My Community’: New Insights into the Study of Online Communities of Consumption”, Competitive Paper and Presentation at Australian and New Zealand Marketing Academy Conference 2011, Perth, Australia.
Weijo, H. & J. Hietanen (2010) ”Online Brand Community as a Social Apparatus”, Australian and New Zealand Marketing Academy Conference, 2010. Christchurch, New Zealand.
Belk, R.W., R.V. Kozinets & H. Weijo (2011) “The Digital Consumer”, Competitive Paper and Presentation at Consumer Culture Theory Conference, Evanston, IL.
Consulting, Presentations, Media Appearances and Executive Education
05/2014 – “Bringing Consumer Culture into Core Value Propositions” consulting presentation for Nokia/Microsoft
04/2014 – “What is Digital Consumption?” invited presentation at DiVia Forum
07/2013 – “Consumer Creativity and Archetypes” invited presentation at University of San Diego
02/2013 – “How are marketers influencing us?” Keynote at Finnish Medical Doctors’ Society
02/-05/2012 Academic tutor, CEMS business project, Aalto University
17/04/2012 “What Kind of Content Fosters Content-Creating Communities?” Finnish Advertisers’ Society event, Helsinki, Finland
08/02/2012 “Teaching Old Brands New Tricks with Transmedia Storytelling”, Luxus Digital Week, Helsinki, Finland
23/09/2009 Guest on national radio show (Ylen aikainen, Yleisradio Finland) discussing the role of social media.
9/10/2009 “Why studying media literacy is more important than ever.” Finnish Municipality Days, Helsinki, Finland.
12/03/2009 “What is social media?” Finnish Energy Association, Helsinki, Finland.
2010-2012 – Bi-weekly paid guest blogger for Vapa Media, a Finnish content strategy agency.
Awarded Grants and External Funding
2013 – Foundation for Economic Education (Finland), 12 000€, ‘Towards Sustainable Business Through Holistic Market Change’ project with professors John W. Schouten and Diane M. Martin
2011 – The HSE Foundation, travel grant, 2000€
2009 – Foundation for Economic Education (Finland), 15 000€, ‘Doing Crossmedia’ project as part of professor Johanna Moisander’s research team
Service to the Field
2014-5 – Consumer Culture Theory Conference (Fayetteville, Arkansas) program committee
2013-4 – Consumer Culture Theory Conference (Helsinki, Finland) organizing committee
2014 – Ad Hoc reviewer, European Journal of Marketing
2014 – Ad Hoc reviewer, 2014 Journal of Marketing Management, Special issue on sustainable consumption
2013 – Ad Hoc reviewer, 2014 Academy of Marketing Science World Congress
2013 – Ad Hoc reviewer, Psychology and Marketing, Special issue on online consumption communities
2013 – Trainee reviewer, Journal of Consumer Research.