Teaching

I have considerable experience in teaching marketing communications and digital marketing, and a lengthy industry background in digital advertising. In addition, I am interested and vetted in teaching qualitative methods, consumer behavior, and research seminars of all levels.

 

Lower Division Courses

Principles of Marketing

Marketing Communications Management

Integrated Marketing Communications

Bachelor’s Thesis Seminar

Consumer Behavior

Changes in Media (visiting lecturer)

 

Upper Division/Graduate Courses

Qualitative Research Methods

Brands in Strategic Marketing (visiting lecturer)

Master’s Thesis Seminar

Marketing Management (MBA)

Consumer Culture

Creativity in Marketing

Fashion and the Sociology of Consumption

Fashion Marketing

Consumer Behavior (MBA)

Ethnographic Research in Marketing (PhD course)

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